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Who is MDD
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Who is MDD

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Part One: Brand Profile


The Fact Sheet of MDD


The Magic Group Ltd (MDD) is the largest business to customer retail e-business of the south pacific within the Chinese community in New Zealand. It is accessible on the World Wide Web and it allows consumers to experience an exciting and innovative way of online shopping.


-     The company was founded by Mr. Johnny Zhang in 2008


-     MDD headquarters are in Auckland, New Zealand, the company is mainly based in New Zealand and Australia.


-     The amount of sales made on the MDD online shopping service has rapidly accumulated by 625x its opening in 2008, when the online shopping platform was established


-     Although the shop is mainly based online, there are over 30 physical (offline) stores which can be found in Auckland, Wellington, Sydney, Melbourne, Brisbane and Perth.

 

The Advantages of MDD


MDD is a business to customer retail e-business, which has many advantages for the consumer:


MDD offers a comprehensive product line, selling goods which were directly purchased from the company, ensuring reliability.


The after sales service assures protection of customers of MDD where goods can be exchanged or refunded within 7 days if the customer is dissatisfied with their purchase. All purchases also come with a warranty.


MDD has its own shipping system which provides door to door service for local residents of NZ via PBT, Fastway and the NZ local courier.


MDD Is An Integrated Online Platform


There are over 30,000 various kinds of products which can be found on MDD.  All products are fresh, new and in original packaging from multiple countries around the world: New Zealand, Australia, Japan, Korea, Taiwan, France and the United States.


MDD is an integrated online shopping website; the selection of products for sale is categorized in the following manner:


-     Non Prescription Medicine

-     Health Products

-     Milk Powder

-     Baby Products

-     Cosmetics

-     Bits and Bobs for the ladies

-     Domestic Products

-     Groceries

-     Gourmet Delicacies

-     Fresh Seafood

-     Adult Toys

 

MDD’s Activities in New Zealand


MDD is very supportive of the Chinese community of New Zealand. The company participates as much as they can to show their support. This is apparent in their recent activity:


-     Sponsoring the 2013 Miss Chinese Contest

-     Supporting a Famous Taiwan singer by sponsoring his concert in New Zealand

-     Invested in the world’s first overseas Chinese film in 2014 “The Love”, the film was released in New Zealand and was praised heavily by the community and reported on China Central Television (CCTV4)

-     Sponsoring and Supporting the Young Singer Contest for the New Zealand University union.

 

Part Two- The MDD Concept: Brand objections

 

Brand Concept: Same World Same Products


The explanation of the MDD brand concept:

MDD strives to create an e-business platform, which sell products to consumers worldwide. MDD has made it part of their responsibility to portray the best brands and products of the world for consumers worldwide to acknowledge, understand and purchase on the MDD website.


1.       Introduce NZ products to local Chinese people nationwide


-  Provide information on MDD about trending brands and products of NZ on the MDD website and ship products directly from our warehouse to local residents


2.       Introduce NZ products worldwide


-  Provide information on MDD about trending brands and products of NZ on the MDD website and ship products directly from our warehouse internationally


3.       Introduce products of the world to NZ


-  Purchase products from the warehouse in original country and maintain the best price for NZ customers

 

 

Part Three: Our Advantages

 

1.       Local retail business, and to take a unified standard in the buying and selling worldwide


-  MDD is a retail e-business based in NZ, so the products sold goes directly to the customer from our warehouse in Auckland

-  MDD’s international warehouses purchase products from each country and sell products directly from the warehouse to the customer, maintaining the best price possible

-  MDD provides a local shopping experience to consumers worldwide

 

2.       Strong Brand Influence


-  Target Consumers


●  MDD has become a well known local Chinese retail brand known by more than 90% (0.3 million) of Chinese residents of NZ.

  Our feedback is 100% positive

  Almost all Chinese residents of NZ have previously purchased something from our store and have enjoyed the convenience of shopping on MDD 

  MDD is gaining over 100 members daily on their website


-  Gaining Awareness


  A number of overseas Chinese television channels, websites and other media sources promotes MDD brand information which attracts and increases new memberships

  MDD’s sub brand “MD Ranking” has a number of physical (offline stores) in the best locations in Melbourne, Auckland, Perth, Sydney and the Gold Cost, MD Ranking and MDD are mutually advantageous  in attracting many shoppers to shop in store or directly from the MDD website


-  Maintain stable relationship with suppliers


  MDD has a stable relationship with over 170 brand companies (their suppliers), which reassures customers on how advanced MDD

  Ensures reliability of the goods purchased on MDD is of high quality and is 100% genuine

 

3.       The comprehensive product line covers


-  As mentioned before MDD sells a vast category of products adding up to more than 30,000 products available for sale. These categories cover all aspects of daily life, whether it’s for the home, for yourself or for someone else.  MDD is a globally integrated consumer online shopping platform.


-  We all know that a comprehensive product line is often the key to a large business. The convenience and enhanced online shopping experience for consumers also discourages competitors.  

 

4.       Professional team


-  MDD has a professional marketing/planning team with cross country experience, this enhances product knowledge of consumers and increases sales


-  MDD also has an online customer service team which operates 7 days a week and are online 12 hours a day.


-  The Administration team are highly advanced with warehouse, stock take and packaging. They are very experienced and are graduates from Massey and Auckland University.


-  On the IT side, the head of the former IBM program leader Mr. Chen Dongsheng, who was based in China and leading his programming worldwide including in Silicon Valley is now part of professional technology team at MDD.


-  The local shipment team provide a same day delivery service for all purchases made before 12am and is free of charge for all purchases over $50

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